[ DOS ]
Design Operating System™ is a creative brand and venture studio specializing in brand narrative, identity, and campaign. We partner closely with founders and innovators to launch businesses that shape culture and drive meaningful change through art and design. Over the past decade, our work has pushed the boundaries of industry across Fashion, Beauty, Technology, Wellness, and Sustainability — Seed through Series B. Driven by intrigue and attitude, we create human emotion, connection, and community through every touchpoint, from identity system to product experience.
       
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[ SERVICES ]
Brand Narrative & Storytelling
Naming & Verbal Identity
Logo & Identity System Design
Color Palette & Typography
Brand Identity Guidelines
Editorial & Art Direction
Industrial & Product Design
Packaging Design & Development
Sustainable Materials & Innovation
Sustainability Strategy & Partnerships
Website Design & Development
UX/UI Design
E-Commerce Strategy
Social Strategy & Channel Growth
Brand Photography & Video
Go-to-Market Strategy
Marketing Campaigns
Growth Advisory & Consulting
Investor Materials & Pitch Support

[ CLIENTS ]
Apple
Google
Levi's
Estée Lauder
a16z
tcg
Violet Grey
Violette_FR
U Beauty
Rose Inc
Briogeo
Kosas
Supergoop!
Joanna Vargas
DAMDAM
Codex Beauty
Senté Lab
I am a voter.
Casper
Brooklinen
Seed
Arcaea
Cadence
von Holzhausen
Warby Parker
Mark Cross
Tamara Mellon
L'AGENCE
Savage x Fenty
Elizabeth and James
Apolis
Alchemy Works
Free Market
Westholme
Dalkin & Co
Nobell Foods
Alpine Bio
Happy Lamb
Habiza
Daily Harvest
Clean Market
Foundation
The Board
APA
BOND
Fortune
ESPN
Fast Company
BRAND IDENTITYBRAND NARRATIVEBRAND CAMPAIGN

DESIGN OPERATING SYSTEM™
ESTABLISHED 2018.
DOS:\
NY:\ NEW YORK CITYCA:\ LOS ANGELESNC:\ RALEIGH
DOS:\
FERROUS Description:
A golf lifestyle brand developed under DOS Ventures, that documents self-discovery through design, research, and narrative. Our integrated approach spans brand and product development, material sourcing, and business strategy—shifting performance garments into premium yet sustainable practice. We positioned FERROUS at the intersection of heritage craft and golf tradition, creating objects designed to develop patina and meaning through time and use.

DOS:\
VIOLETTE_FRDescription:
A French noir-inspired identity system for the multi-category beauty brand by celebrated makeup artist Violette Serrat. Our approach balances bold expression with au naturel restraint—bridging the minimalist and the beauty-obsessed through considered typography, a signature French blue, and art direction that celebrates the authentic self. Design that completes, never competes.


Website:
https://www.violettefr.com

DOS:\
CADENCE Description:
Elevating brand positioning for the premium travel organization company through refined identity, visual design, and campaign direction across DTC and retail. Our work spans digital, packaging, and marketing—establishing the next phase of brand ethos for mass market growth. Working alongside the internal team, we built creative process blueprints and positioned Cadence as an innovative leader in its category.


Website:
https://keepyourcadence.com

DOS:\ VIOLET GREY Description:
A holistic identity system that elevates the luxury beauty experience across digital and physical realms. Our design approach unifies content storytelling with seamless commerce—from sophisticated packaging to immersive editorial moments. Through considered art direction and intuitive platform design, we created a destination that transforms beauty discovery into a curated journey of expertise and elegance.



Website:
https://www.violetgrey.com

DOS:\ KIKI Description:
A future-forward brand system bridging beauty creation with web3 innovation. Our design approach spans minimalist product aesthetics to collectible 3D artifacts—creating a visual ecosystem for digital-first beauty culture. Through considered typography and dimensional design elements, we crafted an identity that transforms traditional beauty commerce into an immersive co-creation experience.



DOS:\ VON HOLZHAUSEN Description:
A decade-long partnership transforming material innovation into sustainable luxury. From initial positioning through multiple growth phases, we helped shape von Holzhausen's evolution into a leader in plant-based leather alternatives. Our involvement spans brand development, growth strategy, and market positioning—creating a blueprint for sustainable innovation in luxury manufacturing.



Website:
https://vonholzhausen.com

DOS:\ I AM A VOTER. Description:
A black and white identity system that transcends political division to inspire democratic participation. Our approach strips away complexity to focus on fundamental civic engagement—creating a cultural movement through bold typography and striking simplicity. Working with influential voices across culture, we shaped a brand platform that transforms voting from an act into an identity.



Website:
https://iamavoter.com

DOS:\ JUSTE WINE Description:
A minimalist brand expression that elevates wine sophistication through considered restraint. Our approach centers on distinctive sensual details—from elegantly understated labels and handcrafted wax seals to provocative content. Beyond visual identity, we crafted an unconventional red blend that challenges Napa Valley traditions, creating balance between refined design and innovative winemaking.



DOS:\ DALKIN & CO Description:
Transforming the everyday spice drawer into an object of culinary desire. Our identity system and packaging design speaks to the discerning home chef—merging refined aesthetics with functional elegance. A brand experience that elevates both digital presence and physical touchpoints, turning simple seasoning into sophisticated ritual.



Website:
https://dalkinandco.co

DOS:\ A – B Description:
Brand identity and product innovation for Japan's next-generation mobility. Our approach spans playful technical visual language and innovative product design—culminating in a foldable electric scooter with clean, minimal lines. Contemporary typography, considered engineering, and a cohesive system that transforms urban mobility into an expression of modern simplicity.



Top Design Operating System™ + DOS Ventures © 2026